The rebirth of a frozen flower, Gentle No More emerged in 2021 as a multi-label curated store, evolving from a past brand Gentle Mayhem that was established in 2014.

As dreamers and romantics, we truly believe that the arts allow us to create an extension of our self. From everyday wearables, design objects to visual artists, we are constantly in search of curated pieces and individuals who share the same vision as we do, and we want to become the bridge that connects you to them.